New Book Coming Soon!

Permission Granted: A Playbook of Calls to Action for Women Entrepreneurs

What if you stopped waiting for permission and started claiming your place in the

entrepreneurial world? Permission Granted is not just another business book—it’s a bold

manifesto for women ready to disrupt, defy, and rewrite the rules of entrepreneurship.

Drawing on over 35,000 hours of research and interviews with more than 300 female

entrepreneurs across the globe, Professor Maura McAdam distils decades of evidence-based

insights into eight powerful Calls to Action (CTAs) designed to help women start, build, and

grow thriving businesses. This is not theory for theory’s sake—it’s practical, actionable, and

deeply rooted in real-world experience.

Inside, you’ll discover why the traditional entrepreneurial narrative—shaped by male-

dominated norms—doesn’t fit the reality of women’s experiences. You’ll learn how to silence

the inner voice that says, “wait for permission,” embrace your entrepreneurial identity, and

leverage your unique strengths to succeed on your own terms. From mastering the digital

landscape and navigating funding challenges to building networks that work and cultivating a

growth mindset, this book equips you with the evidence-based insights and inspiring stories

to navigate the entrepreneurial landscape with confidence and clarity.

Each chapter combines research-backed strategies, Words from the Wise from pioneering

entrepreneurs, and practical steps you can implement immediately. Plus, you’ll join a vibrant

online community of like-minded women through curated hashtags and social

platforms—because entrepreneurship is stronger with community.

Structured in three parts—Permission to Start, Permission to Build, and Permission to

Grow—this book meets you where you are, whether you’re considering the leap, building

your first venture, or scaling for growth. Wherever you begin, you’ll find actionable insights

to help you think bigger, act bolder, and embrace the permission you already have.

Stop asking. Start doing. The time is now.