I am a Professor of Management and Director of Entrepreneurship at Dublin City University Dublin. I am also a non-executive Board Member of the DCU National Centre for Family Business. Ranked amongst the top 2% of scientists in the world for research impact in 2021
The impact of my work to date has addressed urgent societal challenges. Given my previous industrial career prior to entering academia, I am passionate about conducting research that has both an economic and societal impact by providing an understanding of how gender is a decisive factor in women’s participation in entrepreneurship.
Engagement with key stakeholders has played a pivotal role in developing awareness of my research and thus ensuring its impact within and beyond academia. I am a recognized keynote speaker both for academic and practitioner audiences (e.g., Google, PWC, and Bank of
Women on Air database (https://womenonair.ie/commentator/maura-mcadam/).
Over the last 20 years - I have accumulated over 35,000 hours of research in women's entrepreneurship, family business and digital entrepreneurship, which I have been able to translate to help entrepreneurs, corporates, government organisations and not-for-profits with their strategic decision-making.