I am a Professor of Management and Director of Entrepreneurship at Dublin City University Dublin. I am also a non-executive Board Member of the DCU National Centre for Family Business. Ranked amongst the top 2% of scientists in the world for research impact in 2021 and 2022
The impact of my work to date has addressed urgent societal challenges. Given my previous industrial career prior to entering academia, I am passionate about conducting research that has both an economic and societal impact by providing an understanding of how gender is a decisive factor in women’s participation in entrepreneurship.
Engagement with key stakeholders has played a pivotal role in developing awareness of my research and thus ensuring its impact within and beyond academia. I am a recognized keynote speaker both for academic and practitioner audiences (e.g., Google, PWC, and Bank of
Women on Air database (https://womenonair.ie/commentator/maura-mcadam/).
Over the last 20 years - I have accumulated over 35,000 hours of research in women's entrepreneurship, family business and digital entrepreneurship, which I have been able to translate to help entrepreneurs, corporates, government organisations and not-for-profits with their strategic decision-making.